flowtech

One tripod, two brands, one launch.

Sachtler’s engineers had rethought how a tripod works: all brakes release at the top, so it deploys in an instant. It was to launch under Sachtler and Vinten at the same time, with two corporate designs. That meant two product logos, twice the imagery, two launch videos and three campaigns.

1. Part of the naming process with several agencies. flowtech won and is now an established name in the industry.
2. Creative concept and design elements for both brands, including a shared technology logo for Sachtler and Vinten.
3. Product shoot at a rental house in Munich with 700+ images, all retouched again after a late engineering change.
4. Launch video shot in Iceland in four days with a three-person crew, plus launch campaign and livestream.