Entrepreneur, MarTech builder and operator. Creative director by training, builder by conviction, with one foot in strategy and one in code.
I started with 3D and video and grew into marketing through creative work. I taught myself the tech along the way.
I learned 3D and web design well enough to teach both at the SAE Institute. The same path later led me to e-commerce, AI automation and app development.
I have run product launches for international brands, led marketing teams and built CoParently from scratch as a solo founder. Krausify is where I bring this together for others.
In my family we were “the four Ds”. The four also lives in 4Dgraphic, my first studio: 3D plus time. Today the four arms stand for the four things I do. Hover over an arm.
Sixteen years, four industries, one thread: building ideas so they work in everyday life.
App and content platform for separated families. From positioning to growth.
Team of 15 as an in-house agency. Tool platform with 30 tools for 1,500+ users, RiedelGo app, relaunch of riedel.net.
Brand strategy for all brands of the division, team of ten, eight e-commerce platforms.
From first branding to D2C and marketplaces including Amazon, around €4M in revenue.
Video, motion, photography, 3D and microsites for seven brands, including the flowtech launch.
Marketing, 3D renderings and POS design, lecturer for web design, film and animation, plus freelance camera work for Kabel Eins.